Feed Your Mind - Little Known Secrets of Integrating Direct Mail with Digital Marketing
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Date and Time
Tuesday Jul 27, 2021
11:30 AM - 1:00 PM CDT
Tuesday July 27, 2021
11:30 - Registration/Networking
12:00pm - Presentation
Location
Atlantic Coca-Cola Bottling Company
3600 Army Post Rd.
Des Moines, IA
**Please park on southeast side of building and enter via door next to the picnic bench. This will avoid confusion and wait that may occur entering via the front doors.
**Per CDC guidelines, if you are not fully vaccinated, please wear a mask. If you are feeling ill, please stay home.
Fees/Admission
$17/members
$22/non members
**Please note sandwich preference - Club, Veggie, Black Angus Roast Beef, Black Forest Ham, Harvest Chicken Salad or Smoked Turkey. Boxed lunch includes chips, cookie and pickle slice.
No Walk In Registrations will be allowed. No refunds 48 hours prior to the program, as lunch orders will have been placed.
*Lunch provided
Contact Information
Trish Flaherty-Barnes
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Description
Direct Mail Marketing - Little Known Secrets of Integrating Direct Mail with Digital Marketing
The average person receives more than 2900 marketing messages a day. How do you cut through all the clutter and get your message to that in-market prospect? How effective is your marketing? What is it going to take to grow my business in the future?
What you will learn in this presentation: -The foundation is Data. Finding the in-market prospects is 40% of any successful campaign -How you will determine the right blend of Direct Mail and Omni-channel Marketing -How to use direct mail to reduce customer defection and get more referrals. -The ultimate retargeting channel, direct mail -Formula on how much you should budget for marketing.
Mike Larkin has over 40 years experience as a sales strategist and is a referral and retention expert. In his career he has dropped over 500 million pieces of direct mail and given 31 awards for sales excellence.
Printed courtesy of www.fusedsm.org/ – Contact the FuseDSM for more information.
130 E. 3rd St. Suite 301, Des Moines, IA 50309 – (515) 829-4189 – info@fusedsm.org