Non-Profit Forum - Maximize your Marketing: How non-profits can leverage digital tools in 2021

Description

We know that managing your website and digital marketing often falls to the bottom of the to do list; it’s hard to find the time and even harder to know where to begin. Join Glenn Martin and Lindsey LaMair from Webspec as they discuss strategies for where to spend your time and energy digitally, so you can maximize your online presence. They’ll discuss best practices for managing your content, getting the most out of your SEO, and leveraging free tools to extend your message to a wider audience. This is a virtual training, so feel free to follow along with your own website—they’ll save time for specific questions and screen sharing at the end.


Lindsey LaMair, Vice President of Strategy

When Lindsey graduated from Iowa State with a degree in English, she had no idea that it would actually lead her to a career in digital marketing—especially since web design ended up being her least favorite class. Her background in technical communication serves her well when creating digital marketing campaigns for the wide range of industries that we see at Webspec. Since she joined the team in 2013, she’s seen her career in SEO grow into a passion. Her skills and love for search marketing eventually led to a selection as a finalist for Young Search Professional of the Year at the 2015 US Search Awards. When she's not managing the creative side of the business, Lindsey loves teaching fitness classes at Power Life, traveling around the world, and cheering for the Cyclones.


Glenn Martin, Director of Digital Marketing

Glenn grew up primarily in Ames and graduated from the University of Iowa with a double major of Russian and Linguistics. During high school and college, he studied abroad in the Czech Republic and in Moscow. Prior to joining Webspec, he worked at a large tech company, dealing with domains, websites and servers, ending up in a training role teaching others. In his free time, Glenn enjoys cooking, traveling, reading and spending time with his wife and dogs Temari and Boris.